Business

Activebook Version 1.0

Griffin's "Business ActiveBook" is an interactive, online, digital book that uses multimedia resources to greatly enhance the learning experience. "Business, Sixth Edition," provides readers with a comprehensive overview of every aspect of business and the environment in which business prospers. This best-selling book has captured the flavor and excitement of the new economy in all of its rapidly evolving practices. The new edition continues the book's user-friendly tradition and its commitment to relevant material and hands-on learning. It also focuses on people in business" and the decisions they make on a daily basis. The authors have taken this commitment to new levels in an effort to provide more personal"--and, at the same time, more practical"--access to people who do business by letting readers ask them questions about cutting-edge business issues and practices. A six part organization covers: the contemporary business environment, the business of managing, understanding people in organizations, understanding principles of marketing, managing operations and information, and understanding financial issues. For anyone who wants to better understand the business environment and the people who populate it.

This best-selling book has captured the flavor and excitement of the new economy in all of its rapidly evolving practices.