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Business, Eighth Canadian Edition,

Business - Engaging Students without Compromise. In this, the eighth Canadian edition of Business, we continue to emphasize our long-standing principle of “Doing the Basics Best.” Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge. MyBusinessLab is not included with the purchase of this product.

In this, the eighth Canadian edition of Business, we continue to emphasize our long-standing principle of “Doing the Basics Best.” Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help ...

Introduction to Ordinary Differential Equations, Student Solutions Manual

The Fourth Edition of the best-selling text on the basic concepts, theory, methods, and applications of ordinary differential equations retains the clear, detailed style of the first three editions. Includes new material on matrix methods, numerical methods, the Laplace transform, and an appendix on polynomial equations. Stresses fundamental methods, and features traditional applications and brief introductions to the underlying theory.

From first-order equations and higher-order linear differentials to constant coefficients, series solutions, systems, approximations, and more, this solutions guide clarifies increasingly complex calculus with practical, accessible ...

The Teaching Files: Brain and Spine Imaging

Practical and clinically focused, Brain and Spine Imaging - a title in the Teaching Files Series - provides you with over 300 interesting and well-presented cases to help you better diagnose any disease of the brain and spine. Expert in the field, Dr. Girish Fatterpekar, MD uses a logical organization throughout, making referencing difficult diagnoses easier than ever before. Detailed discussions of today's modalities and technologies keep you up to date, and challenging diagnostic questions probe your knowledge of the material. This unique, case-based resource offers you an ideal way to sharpen your diagnostic skills and study for board exams. Get expert, practical guidance from over 300 cases, and brief but thorough descriptions of findings that help you make review easier than ever before. Stay current with the most up-to-date radiologic modalities and technologies. Provides brief but thorough descriptions of findings putting the information you need at your fingertips. Expand your knowledge with references to the most important sources on specific topics of interest. Find key information quickly and easily thanks to consistently formatted chapters that include Demographics/Clinical History; Findings; Discussion; Characteristic/Clinical Features; Radiologic Findings; Primary Differential Diagnosis; and Suggested Readings. See how to resolve challenging diagnostic questions by reviewing discussions of similar cases.

2) demonstrates subtle hypodensity involving the right insular cortex (arrow) and
the lentiform nucleus (oval), suggestive of an underlying acute nonhemorrhagic
infarction. CT perfusion study, MTT map (Fig. 3) demonstrates markedly elevated
mean transit time involving the right insular cortex and the adjacent frontal and
temporal lobes. Corresponding CBF map (Fig. 4) demonstrates significantly
reduced blood flow corresponding to the area demonstrating elevated mean
transit time.

Marketing Management

Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century; Chapter 2 - Developing Marketing Strategies and Plans; Part 2 - Capturing Marketing Insights; Chapter 3 - Gathering Information and Scanning the Environment; Chapter 4 - Conducting Marketing Research and Forecasting Demand; Part 3 - Connecting With Customers - Chapter 5 - Creating Customer Value, Satisfaction, and Loyalty; Chapter 6 - Analyzing Consumer Markets; Chapter 7 - Analyzing Business Markets; Chapter 8 - Identifying Market Segments and Targets; Part 4 - Building Strong Brands; Chapter 9 - Creating Brand Equity; Chapter 10 - Crafting the Brand Positioning; Chapter 11 - Dealing with Competition; Part 5 - Shaping The Market Offerings; Chapter 12 - Setting Product Strategy; Chapter 13 - Designing and Managing Services; Chapter 14 - Developing Pricing Strategies and Programs; Part 6 - D elivering Value; Chapter 15 - Designing and Managing Integrated Marketing Channels; Chapter 16 - Managing Retailing, Wholesaling, and Logistics; Part 7 - Communicating Value; Chapter 17 - Designing and Managing Integrated Marketing Communications; Chapter 18 - Managing Mass Communications; Advertising, Sales Promotions, Events, and Public Relations; Chapter 19 - Managing Personal Communications - Direct and Interactive Marketing and Personal Selling; Part 8 - Creating Successfull Long-Term Growth; Chapter 20 - Introducing New Market Offerings; Chapter 21 - Tapping into Global Markets; Chapter 22 - Managing a Holistic Marketing Organization.

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

New Mypsychlab with Pearson Etext -- Standalone Access Card -- For Abnormal Psychology

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This access code card gives you access to all of MyPsychLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MyPsychLab with Pearson eText online with a credit card atwww.mypsychlab.com. The most authoritative and comprehensive text in Abnormal Psychology, now with DSM-5 coverage throughout. The esteemed author team of Jim Butcher, Jill Hooley, and Sue Mineka offers students the most thoroughly researched, engaging, and up-to-date explanation of psychopathology, creating a learning experience that provokes thought and increases awareness. By adopting a comprehensive bio-psycho-social perspective, this text takes students to levels of understanding that other books do not offer. The 16th edition of Abnormal Psychology reflects the revision of the Diagnostic and Statistical Manual (DSM-5). Hundreds of new references have been added to reflect the ever-changing field of abnormal psychology. MyPsychLab is an integral part of the Butcher / Mineka / Hooley program. Key learning applications include MyPsychLab video series with new virtual case studies. Teaching & Learning Experience Personalize Learning - MyPsychLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Explore Research – The authors present their diverse research interests in an exciting way that provokes thought and increase awareness. Improve Critical Thinking – Review questions at the end of major sections within the chapters provide opportunities for self-assessment and reinforce learning. Engage Students – Most chapters begin with a Case Study to engage students' attention right from the outset. Support Instructors – A full set of supplements, including MyPsychLab, provides instructors with all the resources and support they need. Note: MyPsychLab does not come automatically packaged with this text. To purchase MyPsychLab, pl

By adopting a comprehensive bio-psycho-social perspective, this text takes students to levels of understanding that other books do not offer.

Abnormal psychology

Updated to include the final version of DSM-IV. Addresses two primary questions - what causes psychopathology and which treatments are most effective in preventing or reducing psychological suffering. Uses paradigms or points of view to study abnormal psychology: biological, psychoanalytic, learning, and cognitive, and humanistic-existential.

Uses paradigms or points of view to study abnormal psychology: biological, psychoanalytic, learning, and cognitive, and humanistic-existential.

Handbook of Public Relations

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

The Handbook of Public Relations offers a comprehensive and detailed examination of the field.