This book is designed to meet important needs of each segment; (1) the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, (2) entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources, (3) consultants need a user-friendly business plan format to assist clients that have limited or no business experience, and (4) instructors and trainers need a turn-key text with supplements that require no lecture and little prep-time to teach student how to write a business plan.
Throughout this experience, assume that you are developing the plan for
potential investors who could provide start-up capital to launch the business. Also
assume that you are competing against other students in the class and that
investors will fund only one business of those being developed. The business plan that is funded will be determined by which venture has the best business plan. Overview of the Business Plan Many new businesses fail during the first 3
to 5 years of ...
A Step-by-Step Guide for Quick and Effective Results
This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.
This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog.
