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Business Essentials, Global Edition

For Introduction to Business courses. Focus on the Practical Skills and Important Developments in Business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. MyBizLab® not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one ...

Introduction to Analysis, An,

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For one- or two-semester junior or senior level courses in Advanced Calculus, Analysis I, or Real Analysis. This text prepares students for future courses that use analytic ideas, such as real and complex analysis, partial and ordinary differential equations, numerical analysis, fluid mechanics, and differential geometry. This book is designed to challenge advanced students while encouraging and helping weaker students. Offering readability, practicality and flexibility, Wade presents fundamental theorems and ideas from a practical viewpoint, showing students the motivation behind the mathematics and enabling them to construct their own proofs.

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Object-Oriented Modeling and Design with UML

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This revision offers a crisp, clear explanation of the basics of object-oriented thinking via UML models, then presents a process for applying these principles to software development, including C++, Java, and relational databases. An integrated case study threads throughout the book, illustrating key ideas as well as their application.

Algorithm Design: Pearson New International Edition

August 6, 2009 Author, Jon Kleinberg, was recently cited in the New York Times for his statistical analysis research in the Internet age. Algorithm Design introduces algorithms by looking at the real-world problems that motivate them. The book teaches students a range of design and analysis techniques for problems that arise in computing applications. The text encourages an understanding of the algorithm design process and an appreciation of the role of algorithms in the broader field of computer science.

Data Structures and Algorithm Analysis in C++, International Edition

Data Structures and Algorithm Analysis in C++ is an advanced algorithms book that bridges the gap between traditional CS2 and Algorithms Analysis courses. As the speed and power of computers increases, so does the need for effective programming and algorithm analysis. By approaching these skills in tandem, Mark Allen Weiss teaches readers to develop well-constructed, maximally efficient programs using the C++ programming language. This book explains topics from binary heaps to sorting to NP-completeness, and dedicates a full chapter to amortized analysis and advanced data structures and their implementation. Figures and examples illustrating successive stages of algorithms contribute to Weiss’ careful, rigorous and in-depth analysis of each type of algorithm.

Abnormal Psychology, Global Edition

For courses in Abnormal Psychology A comprehensive overview of abnormal psychology, with DSM-5 coverage throughout Abnormal Psychology provides a comprehensive and engaging introduction to the primary psychological disorders studied within the discipline. Maintaining a focus on the individuals at the heart of the study of abnormal psychology, the authors employ a biopsychosocial approach that helps students achieve an understanding of the holistic context in which abnormalities of behavior occur. In addition to the contributions of new co-author Matthew Nock, the Seventeenth Edition has been extensively updated to reflect DSM-5 diagnostic categories, classifications, and criteria. MyPsychLab® not included. Students, if MyPsychLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyPsychLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyPsychLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyPsychLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Instructors, contact your Pearson representative for more information. MyPsychLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.

Public Relations Writing and Media Techniques: Pearson New International Edition

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

Cutlip and Center's Effective Public Relations: International Edition

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Financial Accounting and Reporting 18th Edition

This market leading text provides comprehensive coverage of financial accounting and reporting to enable you to discuss and apply IFRS compliant financial statements. With the balance of theoretical principles and practical applications, this book will aid you in the advancement of your studies and professional career. Were you looking for the book with access to MyAccountingLab? This product is the book alone and does NOT come with access to MyAccountingLab. Buy Financial Accounting and Reporting 18th Edition with MyAccountingLab access card (ISBN 9781292162478) if you need access to MyAccountingLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyAccountingLab.

With the balance of theoretical principles and practical applications, this book will aid you in the advancement of your studies and professional career. Were you looking for the book with access to MyAccountingLab?

Construction Accounting & Financial Management: Pearson New International Edition

For all courses in construction accounting and construction finance, and for courses in engineering economics taught in construction management programs. This book helps construction professionals and construction management students master the principles of financial management, and adapt and apply them to the challenge of profitably managing construction companies. It integrates content that has traditionally been taught through separate accounting, finance, and engineering economics texts. Students learn how to account for a construction company’s financial resources; how to manage its costs, profits, and cash flows; how to evaluate different sources of funding a company’s cash needs; and how to quantitatively analyze financial decisions. Readers gain hands-on experience through 220 example problems and over 390 practice problems, many of them based on situations actually encountered by the author. This edition adds more than 100 new discussion questions, and presents financial equations and accounting transactions more visually to support more intuitive learning.

This edition adds more than 100 new discussion questions, and presents financial equations and accounting transactions more visually to support more intuitive learning.